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Now and Later is known as the long-lasting chewy candy with fruity flavor. With Now and Later Morphs, customers experience a unique change of flavors during that long chew. Each piece of this morphing Now and Later candy starts off as one flavor, and changes into another as the customer chews. Combinations like cherry to mango, lemon lime to strawberry, grape to watermelon, and blue raspberry to lemon offer hours of enjoyment. Brilliant colors and fruit shapes let customers know of the bold flavors, while iconic Now and Later branding attracts attention.